Ruta Gokhale photo

Ruta Gokhale

Hi there! I am an Experience Designer. I advocate for human-centered design.

Every design choice that I make is in the interest of solving user’s problem. Often times, these problems come with their share of constraints, be it technical limitations or business goals. My job as a designer is to achieve the perfect balance while creating a positive experience for the user. And therefore, I believe two things are most essential to the craft of UX – empathy for the user and exploring creativity within the box.

I completed my Bachelors in Computer Science from University of Pune, India. I then pursued a career in design and graduated from University of Michigan with a masters in Human-Computer Interaction. Currently, I work as a High-Tech Anthropologist® at Menlo Innovations, consulting clients to create worthwhile experiences through the use of various design processes. My role involves doing paired UX design, user discovery, close collaboration with developers, and utilizing Lean and Agile processes to produce deliverables iteratively.

I document about my experiments in design through Medium posts. I live in the beautiful town of Ann Arbor. Get in touch and say hi, I am always down for a cup of coffee! You can reach me through email at or LinkedIn.