Ruta Gokhale photo

Ruta Gokhale

Hi there! I am an Experience Designer. I advocate for human-centered design.

Every design choice that I make is in the interest of solving user’s problem. Often times, these problems come with their share of constraints, be it technical limitations or business goals. My job as a designer is to achieve the perfect balance while creating a positive experience for the user. And therefore, I believe two things are most essential to the craft of UX – empathy for the user and exploring creativity within the box.

I completed my Bachelors in Computer Science from University of Pune, India. While studying math, computer hardware and programming concepts, I became interested in Design. I wanted to learn more about designing better solutions that impact the everyday life of people. I decided to pursue a career in user experience that allowed me to enjoy the best of both worlds – my passion for creativity and my background in engineering. I graduated from University of Michigan with a Masters in Human-Computer Interaction. Currently, I work as a High-Tech Anthropologist® at Menlo Innovations, consulting clients to create worthwhile experiences through the use of various design processes.

Apart from work, I like painting with acrylics, cooking healthy snacks and watching The Office! I document my design experiences through my Medium posts. I live in the beautiful town of Ann Arbor. Get in touch and say hi, I am always down for a cup of coffee! You can reach me through email at ruta.gokhale6@gmail.com or LinkedIn.

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